Why your competitive intelligence is collecting dust & how to fix it
Competitive intelligence programs almost always fail for the same structural reason. Here's my diagnosis and the fix.
For:CEOs · CROs · Marketing Leaders
The first 90 days: how I diagnose a marketing org I just joined
The leaders who move fastest in the first month can do the most damage. Here's what I do instead.
For:CEOs · Marketing Leaders · Recruiters
What investors look at in your marketing org during due diligence
The GTM signals that make or break a transaction & how to build for them before the process even starts.
For:CEOs · PE/VC Operating Partners
The AI tools I'm using in GTM right now
Not a roundup, but rather the short list of tools I run, the problems each solves, and why they belong in a serious marketing stack.
For:CEOs · Marketing Leaders · Product Marketers
When to build brand and when to invest in demand generation
How to make the right sequencing decision and the signal that tells you which problem you have.
For:CEOs · Marketing Leaders · PE/VC Operating Partners
Position around the problem, not the product
The upstream positioning decision that shapes everything downstream, here's how to do it right.
For:CEOs · CPOs · Product Marketers
Vertical GTM shouldn't be a messaging exercise
Going into a new vertical requires rebuilding how you define, reach, and sell to a buyer. Rewriting the homepage is the last step.
For:CEOs · CROs · Marketing Leaders · PE/VC Operating Partners
What I look for before agreeing to build a GTM function
The questions I ask and why the answers reveal more about a company than any job description ever could.
For:CEOs · PE/VC Operating Partners · Recruiters
What's actually wrong with your product marketing
The pipeline is thin, the sales team is building their own decks, and the last launch didn't move anything. Here's where to look.
For:CEOs · CPOs · CROs · Marketing Leaders