I build profitable GTM engines that position companies to raise or sell.

Product Marketing · GTM Strategy · Demand Generation

0%Growth in closed deals

0xDeal size increase

0%Pipeline sourced by marketing

0%Win rate increase

Demand engines that drive 10x ROI.

I build demand programs where every dollar traces to a result. The last revenue engine I built from scratch drove 64x growth in quarterly closed deals in under two years.

Positioning that closes deals.

Most sales enablement sits unused because it wasn't built for how sales actually works. I build the positioning frameworks, competitive intelligence, and battlecards that commercial teams reach for in live deals.

Market entry without wasted runway.

New market entry burns runway when the strategy gets locked in before the buyer research is done. I run the buyer discovery first, make the hard strategic calls before committing budget, and build the infrastructure to execute once the model is right.

Featured Work

A revenue engine built for scale.

Built the GTM motion from scratch, driving 891% growth in closed deals and positioning the company for a nine-figure acquisition.

Positioning that defined a category.

Created the market narrative before the category had a name. Deal size doubled, conversion up 27%, revenue grew 3x.

Didomi

A new market entered in six months.

Built the entire North America GTM presence from zero, including a full pivot from enterprise to self-serve.

People Data Labs

Competitive intelligence that won deals.

Built the intelligence framework and sales enablement that changed how the team competed. Win rates up 32%, deal size up 15%.

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What Leaders Say

"Lila built the GTM engine that took us from early traction to a repeatable revenue motion. I handed her the keys and didn't have to think about it again. I have complete trust in her."

Alex Zekoff

CEO

Let's Work Together

If you're building in B2B tech and need a marketing leader who can architect the GTM motion, prove ROI, and position the company for what comes next, let's talk.

Let's Connect